Social Media Marketing Long Beach, CA
Top industry leaders have identified the best tips and tricks for maximizing your Social Media Marketing Strategies to attract new Long Beach, CA based customers and boost your business.
An estimated 27 million pieces of web content are being published every day, which means that if your company doesn't have a clear and viable web presence you will be lost amidst the noise. The best way to make sure your online presence is working for your business is to include solid SEO and social media marketing as the basis.
Red Frog SEO is a web development company made of individuals who intimately understand what makes a successful internet marketing strategy. Red Frog takes their client's web presence to the next level with their creative and responsive website design, SEO, social media marketing, and local business marketing. Their goal is to help their clients reduce their advertising costs by capturing the same audience through targeted internet marketing, with SEO and a social media presence that drives site rank and search placement in Long Beach, CA.
Red Frog SEO specialized in full-service internet marketing and can be your social media manager. They will identify the best social media platforms for you business; handle content creation, being sure to include targeted keywords; interact with your social media following; monitor analytics; and even manage Facebook advertising.
To ensure that your business can be easily found online, Red Frog SEO utilizes the following procedures as the basis for their Social Media Marketing Strategies. These tips may seem really basic, but they're often forgotten or overlooked by companies trying to manage their social media marketing, yet they make the difference in simply having an online presence and having an online presence that generates increased sales.
#1 Identify Social Media Goals & Objectives for Long Beach, CA
Social Media goals need to go beyond mere "likes" and "shares." These may make you feel good and like your social media campaign is working, but they don't translate to more traffic and increased sales. Rather, it's a better idea to focus on traffic referrals and lead generation.
It's important to keep social media goals simple, and sticking to the SMART approach is an excellent way to do so. This approach helps to keep your goals specific, measurable, attainable, relevant, and time-bound. You also want to be sure that you don't have too many goals. If you focus on two primary objectives, with two sub-goals, your less likely to get distracted and end up achieving nothing.
#2 Focus On The Right Social Networks For Your Business in Long Beach, CA
There are a lot of social media platforms out there, but not all of them are well suited to every type of business. To make sure that your social media marketing is effective, it's important to first identify what Social Media Platforms will help to generate the most traffic for your site. Each platform has its strengths and weaknesses and can either be a benefit to your website or just a waste of time. Some platforms, such as Google+, have a direct impact upon your site's placement in search results as your SEO content links to your website and helps to pull traffic.
Trying to maintain a presence on every social media platform can spread yourself too thin, but focusing on the best platforms for your business, posting great content, and interacting with your following can help to pull more traffic to your site, spread awareness of your business, and lead to increased sales and more retained customers.
Top Social Media Marketing Networks
Facebook: Of all the Social Media marketing platforms on the planet, none has the reach of Facebook. From this enormous platform, you can stretch into any demographic, and market your products or services globally, or use it to tap into your local Long Beach, CA market.
The platform is not without its challenges, however. For one thing, its sheer size means that you can run into the same “content density” issues you find on the web in general. Used correctly, Facebook Ad Marketing can be a game changer for any business.
Twitter: One of the most unique social networks on the planet, its inspiration, according to its creator, was the small bursts of communication that dispatchers use when they communicate with law enforcement and medical personnel. Given its inspiration, it should come as no surprise how it has developed its language and style. Twitter has an enormous number of automated tools, which will make establishing an active presence on this platform relatively easy.
With things like #hashtag research tools, and real-time alerts when certain keywords are mentioned, Twitter is a fantastic option for any Social Media Marketing plan!
LinkedIn: LinkedIn is unique among the major Social Media channels in that it primarily targets business professionals. You can think of this social network as a “B2B” oriented platform. A focus on Long Beach, CA marketing here will not only increase your bottom line, but it’s also a great place to expand your network of professional connections.
Note that the optimization of the LinkedIn profile is pivotal to the success on this platform. The more complete and robust -- the better.
Pinterest: As a social media platform, Pinterest has enormous potential for businesses. It is quite easy to build a substantial following provided that one has optimized Pins and Boards, and uploads a steady stream of high-quality images. Pinterest also has several excellent income generating opportunities, which could turn your Pinterest presence into a profit center in its own right.
Instagram: Since Facebook purchased this platform, Instagram’s growth has rocketed to more than 300 million users. There are more than 30 billion shared photos on the platform, with an average of 70 million new photos posted every single day! This environment, however, has some “must do's” that aren't found in other social media environments. Most important of which is to include relevant #hashtags, captions, and interact with content posted by other users.
#3 Create a Content Plan and Strategy to Attract Customers in Long Beach, CA
Once you’ve identified the platforms that are the best fit for your company, the next step is to create your Social Media Marketing Plan. A Social Media marketing plan is essentially a summary of all the things you plan to do, and every business objective you hope to achieve, as a result of your social media presence.
A central component of your social media strategy should be a periodic audit of your social media accounts, so you can measure both your progress while keeping tabs on your ROI. The most common mistake that business owners make at this stage is to treat their business profile pages like their personal profile pages. These are two very different things.
Profile pages for your Social Media business accounts need to be optimized to meet specific business goals. This means paying close attention to SEO (among other things) in order to drive more traffic to your social media properties. When implementing a strategy, one should take advantage of every automation tool that can be found, including automation tools used to schedule posts.
Be sure that every piece of content you post contains these three characteristics: Consumable, Shareable, and Engaging.
Consumable content is content that is easily digested. Short, to-the-point sentences as opposed to walls of text. Images in the place of words, when possible.
Shareable content is content that is fun, and excites the imagination of your visitor, compelling them to share it, extending your reach well beyond Long Beach, CA.
Engaging content is content that invites, and sometimes even provokes a conversation. It’s okay to be controversial (to a point) when posting content, provided that the controversy is appropriate to the tone of your client, company, or brand.
Make it a point to post about current events and happenings in the community. A great example of this would be Papa John’s “March Madness” post. This post received sixty comments in less than thirty minutes, which is a clear indication that the company knows their audience!
A critically important aspect of any Social Media Marketing Strategy is researching your competition. Here, your goal is to find out what’s working and not working for them. Not only does conducting a periodic survey of what they’re doing keep you up to speed on the activities of your competitors in general, but it can serve as inspiration for changes to your strategy as well. RivalIQ is an excellent tool for gaining insight into your competition.
Also, be sure to follow the moves and posts of industry influencers. There are a variety of tools you can use to identify Industry Leaders in whatever market you serve. Once identified, engage with these people. Susan Gunelius, of KeySplash Creative Inc., calls this the “Law of Influencers.” And don’t forget to “tag” these notables in your curated content.
#4 Evaluate, Track and Improve Your Social Media Marketing Efforts
Lastly, you won’t truly be able to begin to analyze and improve your marketing efforts until you’ve successfully put your marketing plan into action. That means implementing steps 1-3. Social Media Marketing is not a “once and done” process, but a continuous, unending one. There’s always going to be new content to create, more tests to conduct, and new things to try.
An important tool to add to your arsenal is the tracking of page visits driven by Social Media with Google Analytics. From the Google Analytics console, you can track and record your successes and failures, and then modify your Social Media marketing plan in response.
Tools like the Social Media Analytics tools developed by Sprout Social can enable you to track your progress. Remember that new Social Media networks are evolving all the time. Part of the evolution of your strategy has to be to take advantage of these new opportunities as they arise.
Flexibility is the single most important attribute you can build into your social marketing plans. Don’t look at the ever-shifting landscape as a problem. Instead, see it as an opportunity. Also, beware of “content fatigue.” It’s easy to create a few pieces of content now and then, but to consistently create content week after week, month after month can be a real challenge. To help combat that, don’t be shy about reusing content that proved successful in the past. James Scherer of the Content Marketing Institute says, “Rather than devote your entire life to making a single blog article that shines like the sun, my recommendation is to reuse your content intelligently."
Social Media Advertising Agency
Red Frog SEO is a web development firm that specializes in SEO, Social Media Marketing, Web Design, Creative Design, and Local Business Marketing. Red Frog SEO's proprietary customized Content Management System (CMS), enables clients to have rich and widespread customer Geo-Targeting that is both powerful and profitable.
You can count on Red Frog SEO to stay up to date with the quickly evolving Internet world so that your business has what it takes to maintain an aggressive online presence. Take a "leap forward" and allow Red Frog SEO to optimize your company's web presence today! (888) 984-6879
View the Social Media Marketing Strategy PDF
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Do it yourself SEO tip of the day:
Read Moz’s SEO for Beginners Guide
“It’s not an exciting read, but Moz is a leading authority on the topic and the advice is solid,” notes Ramon Khan, online marketing manager/business development, National Air Warehouse. “It will provide you with the basic foundation to build upon.”