Social Media Marketing Buffalo, NY
Social media experts have developed an innovative 4-step plan designed to improve your business' Social Media Marketing Strategy. With the enormous competition that Buffalo, NY based companies face on the Internet today, they simply can't survive without a proper Internet Marketing Strategy. Luckily, Search Engine Optimization (SEO) firms have realized this and are now adapting to be able to successfully market your business through social media.
Red Frog SEO is an Internet Marketing Firm with a specialization in Social Media and SEO services. Red Frog also provides helpful, informative social media marketing tips, and an effective social media marketing plan specific to businesses in the Buffalo, NY area.
Lee Odden, of TopRankBlog.com, maintains that the key to online marketing lies in a better understanding of "searcher behaviors and how expectations have changed as part of the search and social networking experience."
An enormous amount of content (about 27 million pieces) is published to the Internet each day. This makes getting found online difficult, and troublesome for those not versed in its techniques. In his article Content Shock, Mark Schaefer notes that the Internet has reached a point where "exponentially increasing volumes of content have surpassed our limited human capacity to consume it."
So how do you get your business noticed among the sea of others? Follow these four steps to a Social Media Marketing Strategy for Success, and set yourself apart from the competition.
#1 Identify Social Media Goals & Objectives for Buffalo, NY
One of the best strategies for goal setting is the SMART approach. This means to have goals that are Specific, Measurable, Attainable, Relevant, and Time-accountable. Without goals, a business cannot determine a return on investment (ROI), and has no way of knowing its success.
Set challenging goals, ones that can actually make a difference for your business. Simply put, focus less on "likes" and "retweets" and more on actual web traffic and leads generated from your social media marketing.
You should also keep in mind that you want to retain local Buffalo, NY customers, and increasing brand awareness at as little cost as possible. What good would marketing be if its costs outweighed the benefits?
Additionally, keep your goals simple at first. Having too many goals may distract you from what's important, and halfway completing a number of goals is likely far worse than fully completing only a few. Perhaps choose two principle goals, and two secondary goals, to give yourself time and space to focus on them.
#2 Focus On The Right Social Networks For Your Business in Buffalo, NY
Red Frog SEO has learned, through years of experience, that just because a social network is the most popular doesn't mean it is the best platform to be used. Businesses in Buffalo, NY, and elsewhere, will be in different circumstances and situations, and it's best to focus on your particular target audience over a broader one. Most often, local website marketing will turn up more clients than a more general approach.
Every social network has its strengths and weaknesses. Therefore, every company should carefully choose the right social networks for that specific company, and specific location. Remember, try and focus your efforts on local Buffalo, NY customers, as they'll typically be more willing to enter into a business relationship. This way, you avoid wasting time being in the wrong place and trying to sell to the wrong buyer.
Here are some of the most widely used social networks, and resources to assist you in marketing to Buffalo, NY users in each.
Top Social Media Marketing Networks
Facebook: Of all the Social Media marketing platforms on the planet, none has the reach of Facebook. From this enormous platform, you can stretch into any demographic, and market your products or services globally, or use it to tap into your local Buffalo, NY market.
The platform is not without its challenges, however. For one thing, its sheer size means that you can run into the same “content density” issues you find on the web in general. Used correctly, Facebook Ad Marketing can be a game changer for any business.
Twitter: One of the most unique social networks on the planet, its inspiration, according to its creator, was the small bursts of communication that dispatchers use when they communicate with law enforcement and medical personnel. Given its inspiration, it should come as no surprise how it has developed its language and style. Twitter has an enormous number of automated tools, which will make establishing an active presence on this platform relatively easy.
With things like #hashtag research tools, and real-time alerts when certain keywords are mentioned, Twitter is a fantastic option for any Social Media Marketing plan!
LinkedIn: LinkedIn is unique among the major Social Media channels in that it primarily targets business professionals. You can think of this social network as a “B2B” oriented platform. A focus on Buffalo, NY marketing here will not only increase your bottom line, but it’s also a great place to expand your network of professional connections.
Note that the optimization of the LinkedIn profile is pivotal to the success on this platform. The more complete and robust -- the better.
Pinterest: As a social media platform, Pinterest has enormous potential for businesses. It is quite easy to build a substantial following provided that one has optimized Pins and Boards, and uploads a steady stream of high-quality images. Pinterest also has several excellent income generating opportunities, which could turn your Pinterest presence into a profit center in its own right.
Instagram: Since Facebook purchased this platform, Instagram’s growth has rocketed to more than 300 million users. There are more than 30 billion shared photos on the platform, with an average of 70 million new photos posted every single day! This environment, however, has some “must do's” that aren't found in other social media environments. Most important of which is to include relevant #hashtags, captions, and interact with content posted by other users.
#3 Create a Content Plan and Strategy to Attract Customers in Buffalo, NY
Once you’ve identified the platforms that are the best fit for your company, the next step is to create your Social Media Marketing Plan. A Social Media marketing plan is essentially a summary of all the things you plan to do, and every business objective you hope to achieve, as a result of your social media presence.
A central component of your social media strategy should be a periodic audit of your social media accounts, so you can measure both your progress while keeping tabs on your ROI. The most common mistake that business owners make at this stage is to treat their business profile pages like their personal profile pages. These are two very different things.
Profile pages for your Social Media business accounts need to be optimized to meet specific business goals. This means paying close attention to SEO (among other things) in order to drive more traffic to your social media properties. When implementing a strategy, one should take advantage of every automation tool that can be found, including automation tools used to schedule posts.
Be sure that every piece of content you post contains these three characteristics: Consumable, Shareable, and Engaging.
Consumable content is content that is easily digested. Short, to-the-point sentences as opposed to walls of text. Images in the place of words, when possible.
Shareable content is content that is fun, and excites the imagination of your visitor, compelling them to share it, extending your reach well beyond Buffalo, NY.
Engaging content is content that invites, and sometimes even provokes a conversation. It’s okay to be controversial (to a point) when posting content, provided that the controversy is appropriate to the tone of your client, company, or brand.
Make it a point to post about current events and happenings in the community. A great example of this would be Papa John’s “March Madness” post. This post received sixty comments in less than thirty minutes, which is a clear indication that the company knows their audience!
A critically important aspect of any Social Media Marketing Strategy is researching your competition. Here, your goal is to find out what’s working and not working for them. Not only does conducting a periodic survey of what they’re doing keep you up to speed on the activities of your competitors in general, but it can serve as inspiration for changes to your strategy as well. RivalIQ is an excellent tool for gaining insight into your competition.
Also, be sure to follow the moves and posts of industry influencers. There are a variety of tools you can use to identify Industry Leaders in whatever market you serve. Once identified, engage with these people. Susan Gunelius, of KeySplash Creative Inc., calls this the “Law of Influencers.” And don’t forget to “tag” these notables in your curated content.
#4 Evaluate, Track and Improve Your Social Media Marketing Efforts
Lastly, you won’t truly be able to begin to analyze and improve your marketing efforts until you’ve successfully put your marketing plan into action. That means implementing steps 1-3. Social Media Marketing is not a “once and done” process, but a continuous, unending one. There’s always going to be new content to create, more tests to conduct, and new things to try.
An important tool to add to your arsenal is the tracking of page visits driven by Social Media with Google Analytics. From the Google Analytics console, you can track and record your successes and failures, and then modify your Social Media marketing plan in response.
Tools like the Social Media Analytics tools developed by Sprout Social can enable you to track your progress. Remember that new Social Media networks are evolving all the time. Part of the evolution of your strategy has to be to take advantage of these new opportunities as they arise.
Flexibility is the single most important attribute you can build into your social marketing plans. Don’t look at the ever-shifting landscape as a problem. Instead, see it as an opportunity. Also, beware of “content fatigue.” It’s easy to create a few pieces of content now and then, but to consistently create content week after week, month after month can be a real challenge. To help combat that, don’t be shy about reusing content that proved successful in the past. James Scherer of the Content Marketing Institute says, “Rather than devote your entire life to making a single blog article that shines like the sun, my recommendation is to reuse your content intelligently."
Social Media Advertising Agency
Red Frog SEO is a web development firm that specializes in SEO, Social Media Marketing, Web Design, Creative Design, and Local Business Marketing. Red Frog SEO's proprietary customized Content Management System (CMS), enables clients to have rich and widespread customer Geo-Targeting that is both powerful and profitable.
You can count on Red Frog SEO to stay up to date with the quickly evolving Internet world so that your business has what it takes to maintain an aggressive online presence. Take a "leap forward" and allow Red Frog SEO to optimize your company's web presence today! (888) 984-6879
View the Social Media Marketing Strategy PDF
Social Media Marketing in Buffalo, NY
Buffalo, NY is at the head of the Niagara river and on the eastern shores of Lake Erie. Out of a total population of 1.2 million, it would stand to reason that Buffalo, NY has a legitimate demand for businesses like yours. ~regions~ has incredibly large economic sectors such as education, financial, health care, and technology - all of which continue to grow. The State University of New York is located here, as is the Buffalo Niagara Medical Campus. Forbes magazine rated Buffalo, NY as one of top 10 best places to live in the United States.
Don't you want to get noticed in your town? A sales rep at Red Frog is standing by (888) 984-6879.
Do it yourself SEO tip of the day:
Produce great content
Great and comprehensive content is the soul of the webpage that you have worked so hard to direct people to. Accessibility is vital, and of course, you want it to be easily found--but once your client gets there, what will they see? What do you need them to know about your business? Will the content be dense or scattered? Or will you present it in a way that makes everyone understand just what you're offering, all while maintaining a professionalism that more experienced consumers can relate to? Content will keep your customers there, or send them clicking onto the next site.