Writing a State Category Page
Written by Mark Sampson,
in Section Tutorials
This Category Article page that we refer to as the "State page," will be duplicated across all other State pages. This article should also be approx 750 words, written as a "spin" of the Parent Category Page, but including unique links and images.
Be sure to create a good headline to this article that has relevant keywords, describes the category, and is also "inviting." This State page is geo-targeting a particular State, so keep this in mind when creating your headers (example: "Group Homes For Troubled Teens in Arizona" or "How Washington Authors Are Getting Published.") Note: Replace the "State" with ~region~, this is a generic code that fills in the "State" name across all other State pages.
Find Sources for Your Article Information
Find two external links as sources for the information you provide. Government (.gov) and Education (.edu) websites have a lot of authority with Google. However, finding a good source page to "associate" your website with for "classification" purposes, is more important (example: Therapeutic Boarding Schools would want to link to NATSAP, not sites about massage therapy).
Be sure to begin the article with a meta description of 155-160 characters. After this, it's good to keep the first section (paragraph(s) of 250-300 words) general, and touching on all the main topics. Try your best to follow the writing format seen below.
The remaining 500 words should stay on the topic established in the first section. It's good to break up the remaining portion of this article into 2-4 more sections, thus allowing you to include additional SEO-friendly headers into the article. This State article should go into more detail about the subject of the category (example: "why group homes are good/bad," "challenges and costs of getting published," or "Is wilderness therapy a good place to start or is it better as follow-up treatment?"). It's also a good idea to include another "call to action" to close out this article.