Writing a Parent Category Page
Written by Mark Sampson,
in Section Tutorials
The Category Article page that we refer to as the "Parent page," will not be duplicated. This article will stand alone as a singular page on the website. This article should be approx 750 words, written in a general way, yet focussing on the particular subject and keywords/key phrases of the category (example: "group homes," "getting yourself published" or "wilderness therapy"). Here's an example of a "parent" page.
Be sure to create a good headline to this article that has relevant keywords, describes the category, and is also "inviting."
Find two external links as sources for the information you provide. Government (.gov) and Education (.edu) websites have a lot of authority with Google. However, finding a good source page to "associate" your website with for "classification" purposes, is more important (example: Treatment Centers would want to link with NATSAP, not sites about physical therapy).
Be sure to begin the article with a meta description of 155-160 characters. After this, it's good to keep the first section (paragraph(s) of 250-300 words) general, and touching on all the main topics. Try your best to follow the writing format seen below.
The remaining 500 words should stay on the topic established in the first section. It's good to break up the remaining portion of this article into 2-4 more sections, thus allowing you to include additional SEO-friendly headers into the article. Remember to keep it general, as you will be writing with more detail in the subsequent State page, and City page articles. It's also a good idea to include another "call to action" to close out this article.