6 Reasons Your Website Must Be Responsive (Continued)

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(Continued… 6 Reasons Your Website Must Be Responsive)

#3: Blogging and social activities bring mobile visitors

If you are like most inbound marketers and have elements of blogging and social media incorporated into your strategy, you've probably been seeing increased mobile traffic. A recent study by ComScore cites that 55% of social media consumption happens on a mobile device.

If you’re sharing out content links or links to your website and don’t have a mobile-friendly website, you’re not only going to experience high bounce rates and low conversion rates, but also a frustrated audience.

#2: Positive user experience is a must

Man on his tablet deviceAccording to Google’s Think Insights on mobile, a user that lands on your mobile website and doesn’t see what they are looking for, will have a 61% chance of leaving immediately and going to a competitor's website. It is also said that if they have a positive experience with your mobile website, a user is 67% more likely to buy a product or use your service.

#1: Mobile usage is exploding

Responsive design, a term originally coined in 2010, in a List Apart article by Ethan Marcotte, has been by far the most popular and widely used method for designing a mobile website.

This might not be a surprise to most of you, yet despite the impressive statistics below, many businesses do not yet have a mobile website. Hopefully, reading through these stats from Smart Insights may light a fire to stop ignoring the need for a mobile website.

  • Over 20% of Google searches are performed on a mobile device.
  • In 2012, more than half of local searches were carried out on a mobile device.
  • In the United States, 25% of internet users only access the internet on a mobile device.
  • 61% of people have a better opinion of brands when they offer an excellent mobile experience.
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.

Post originally appeared on Inbound Insiders.

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